Social Media Marketing and Remarketing for Community Building

This workshop explores how to strategically use social media to attract, engage, and retain audiences through authentic community building. We will look at what is a reasonable expectation from your efforts, what kind of goals to set and how to achieve them. We will also cover the technique of growing an email list from your social media and website, and the fundamentals of remarketing, leveraging repetition and targeted messaging to really engage followers and subscribers  

By the end of the course, you will understand how to integrate social media, email marketing, and remarketing strategies into a cohesive system to nurture relationships and boost their engagement.
 

Key Topics: 

• Designing social media content that captures your target audience 

• Achieving engagement and building an online community  

• Growing and managing an email list effectively 

• Creating remarketing campaigns that reinforce brand awareness through repetition 

• Nurturing closer connections and longer-term relationships