Funding news

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Livestreaming Charity Events

Charities are using livestreaming for fundraising events with great ingenuity and success.

Event Ideas:

Has your charity had a successful event that could be made virtual or could you try something new? ow.ly/4ywM50Ae06N 

Choose the right platform:

Facebook Live – people have and use Facebook accounts and are more likely to find your event because they are on the platform anyway http://ow.ly/eYiM50AfgoO

Twitch – known as a gaming platform it has increasingly been used for charity fundraisers an allows fundraising goals and rewards for donations http://ow.ly/paSE50AfgoM

YouTube – best and least technical option with built-in features including a virtual tip jar for donations http://ow.ly/awoT50AfgoL

Zoom and other meeting platforms – connect and communicate with clients, donors and supporters http://ow.ly/Y1KJ50AfgoK

Sell Tickets:

The most effective platforms can help with ticketing, marketing, bookings, payments and donations, giving out essential information about the event http://ow.ly/RtXr50AhzD2

Use Subtitles:

90% of people watch videos with the sound off. There are free online tools such as Clideo, Adobe Spark to add titles to your videos and YouTube also generates subtitles.

Call to Action CTA:

Tap into the energy from your event to inspire people to take action. Tell them what do you want them to do – buy tickets for another event, donate, volunteer, sign up, share on their social media?

St John’s Ambulance have a great guide on livestreaming your event http://ow.ly/rEcK50AfgoN

FB fundraising

Don’t Stop Fundraising!

Charities still need to raise money – incomes have been drastically hit but the demand for services are increasing.

  • Go digital – over the last few years I’ve encouraged you to introduce digital fundraising as part of your fundraising strategy. Now more than ever your website should reflect what your charity is doing in the community, with good news stories of business as usual or how your services have evolved because of COVID. Use all the avenues available via links from your website – donation pages, Facebook donate, Instagram donate, Amazon Smile and charity shopping fundraising sites such as EasyFundraising.  Hold virtual events using video conferencing platforms such as Zoom or Google Hangouts Meet or virtual sporting events using sports platforms such as Strava.
  • Get personal – use this time to send direct personalised messages to your existing supporters and tell them what the pandemic means for your charity in terms of your finances, delivering your services, beneficiaries, staff and volunteers. Ask your trustees to talk directly to your funders to ensure they are aware of your financial situation, they may be in a position to extend your funding or help you reapply for different streams.
  • This is an emergency – if you are in real trouble, now is the time to tell your supporters and community that you will not survive without their support. Highlight what closure will mean for your beneficiaries – now is the time for an emergency appeal. To avoid saturation and donor fatigue why not think about having a joint campaign with other local charities.

COVID is not going to be over – even after lockdown is lifted. The emotional fallout will impact on the community for years to come. Fundraising will not be the same and we will all have to learn new skills to survive.

https://www.strava.com/

https://charitydigital.org.uk/topics/topics/the-best-online-fundraising-platforms-for-charities-5324

https://fundraising.co.uk/2020/03/30/virtual-fundraising-ideas-during-the-coronavirus-lockdown/

https://www.techradar.com/uk/best/best-video-conferencing-software

 

 

heroes

Always looking on the bright side of life ….

Under Covid-19 lockdown the voluntary landscape changed dramatically almost overnight. But despite the necessary suspension of face-to-face services, community spirit has fought back – and improvised. With fantastic new Covid-19 support groups being set up in most areas to localise help with shopping and prescriptions, many of the established voluntary groups have also revamped their offer through both online and telephone contact.

Camberley Care for example was forced to cease its neighbourhood driving service as a precautionary measure for its volunteers’ wellbeing but instead has organised its team to support all regular clients by ensuring they receive friendly chats each week and are linked up to Surrey Heath Prepared, the new Covid-19 hub across the borough.

Another inspirational story is Surrey Heath Age Concern which has similarly set up a support network for its regulars with their befrienders continuing to maintain contact with their clients over the phone with friendship and practical essentials. Staff are also working in partnership with Surrey Heath Prepared to combat loneliness through telephone befriending.

The Time to Talk befriending service that normally offers visits to anyone over 18 has adopted a similar strategy moving to telephone and online calls to keep in touch. Elaine Hawes, the Time to Talk manager, says:  “I am really proud of our volunteer befrienders who have continued to support the people they usually visit with phone calls and text messages and with practical things such as collecting shopping and prescriptions. They have been such a source of support at a difficult time”.

In Lightwater the Lightwater Resilience Plan grew out of a merge between the already existing, successful LIVE group and Windlesham Parish Council. One of the group leaders Windsor Rackham said “We have pulled together over 300 volunteers to make contact with, and look after, all 2700 households in Lightwater with shopping, prescription collection, and helping to resolve all the many issues surrounding self-isolation and long periods of quarantining”.  LRP have linked to Surrey Heath Prepared for the duration of the corvid-19 pandemic in order to access their food bank facility and the security checks on new volunteers, demonstrating the power of combining voluntary resources at this difficult time.

With Covid-10 support groups being overwhelmed by offers of volunteers we can only hope that after coronavirus is past, every cloud really does have a silver lining and this revived community spirit will carry on.

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Donate to foodbanks in Runnymede, Spelthorne and Surrey Heath

Local foodbanks need your support with donation of non-perishable food or a financial donation.

Runnymede: 

Runnymede Foodbank

Food donations to any of the food bank centres or at 95, Guildford Street, Chertsey.

Make a financial donation via their Virgin Money page link on the Runnymede Foodbank website.

Spelthorne:

Community Foodbank – Sunbury and Shepperton:

Food donations to Saviours Church, 205 Vicarage Rd, Sunbury-on-Thames TW16 7TP.

Contact: Claire Hopkins on 07549 953161 or at claire.hopkins@stsaviourssunbury.org.uk

Make a financial donation to the Community Foodbank on the St Saviour’s Sunbury Community Foodbank website

Manna Foodbank

Food donation points https://www.mannafoodbank.co.uk/where_to_donate_

Contact: Jean Pinkerton on 07770 478778 or info@mannafoodbank.org.uk

Make a financial donation to (please ensure your donation is referenced ‘Foodbank’ or ‘Manna Foodbank’):

HSBC Walton on Thames,
PCC of St Mary & St Peter
sort code 40-45-22
acc number 71797743

Stanwell Foodbank 

Donations of food to the The Pavilion, Cambria Gardens, Stanwell, TW19 7ER

Contact Anna-Marie Goodacre on 07429 584286 or info@stanwellfoodbank.org.uk

The Salvation Army – Ashford

Donations to be placed by the main door at the Community Centre, Woodthorpe Road, Ashford, TW15 3HY.  Food bank opening hours 9am – 12 midday from Monday to Friday.

Contact : Cath Maughan on 01784 423424 or staines@salvationarmy.org.uk

Financial donations by cash and cheque should be sealed in an envelope and posted through the letterbox. Anyone requiring a receipt should include their name and address in the envelope.

Surrey Heath:

Besom Food Bank

Non perishable food donations to High Cross Church, Knoll Rd, Camberley GU15 3SY

Financial donations via the Surrey Heath COVID-19 Hub – details for this are on the High Cross Church Camberley website.

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SEO to increase website visitors and donors

Search Engine Optimisation helps your website perform better in search engines like Google.

SEO is important because good SEO practices improve the usability of your web site and your visitor’s user experience. You’ll get discovered by the right people more often, allowing you to grow your base of supporters and donors.

Users trust search engines – if your site is in at the top of a search for the keywords used by your visitors, they will have more trust in your site.

Many small charities face 2 problems – not enough website visitors and the ones who find you are not engaged enough to stay.

So how can you improve your SEO?

  • Regularly updated, quality, relevant content
  • Identify and use your target keywords
  • Use Google Search Console
  • Use Google Analytics
  • Ensure your site is mobile-friendly
  • Use a plugin like Yoast
  • Fix 404s

The higher your google ranking, the easier your website will be to find. You’ll attract more visitors and persuade them to donate and support you with an interesting and attractive, navigable site – easy!

https://analytics.google.com/analytics/academy/course/6

https://truenorthsocial.com/seo/how-to-choose-seo-keywords-for-your-business/

https://search.google.com/search-console/about

https://www.quicksprout.com/best-seo-plugins-for-wordpress/

https://www.classy.org/blog/7-seo-tips-nonprofit-cant-afford-ignore/

https://charitydigital.org.uk/topics/10-essential-charity-seo-tips-to-get-your-website-found3-6168

https://whitefuse.com/blog/7-steps-mastering-seo-your-charity-website

social proof fb

Use Social Proof

The Rule of Social Proof: ‘If others are doing it, it must be the right thing to do.’

92% of consumers worldwide trust recommendations from friends and family above all other forms of marketing. People care about what others think and you can use that to attract new donors and supporters.

Tell the stories of your beneficiaries and supporters in text and pictures. A good story will spark emotion and empathy in your reader and persuade them to answer the call to action on your donate page. Images in the online world increase engagement by 313%. Not everything can be expressed with words, but nearly everything can be explained with visuals. Pictures help us relate to content, which will increase credibility and trust in your cause.

Use numbers on your website donation page. Show the number of people who have already given or who have fundraised for you to motivate visitors to donate. Tell your readers your total so far if you have a target amount to raise, this inspires them to help you reach your goal.

If you’ve received positive mentions from credible media sources, influencers or publications, put them on your website as well as key quotes from experts. Don’t forget to include social media buttons on your website pages to demonstrate broad support for your organisation and so people can easily share your content.

The internet has made social proof a powerful way to influence social behaviours.  By building and increasing the visibility of social proof for your cause, you more clearly demonstrate the value of your organisation to prospective donors and fundraisers.

https://zapier.com/blog/power-of-empathy/

https://www.globalgiving.org/learn/listicle/photography-tips-for-fundraising/

 

tell us what you think2

Tell Us What You Think

Organisations succeed when they talk to their customers and ask them what they think.

Every 2 years on behalf of Surrey County Council, we send out ‘A State of the Voluntary Sector Survey’ asking you about the quality of our services.

This survey provides hard numbers and facts on your opinions and we can use them make important decisions about how we help you.

Please complete the survey to voice your opinion and help us to improve services to you and other voluntary organisations in our community.

Surrey County Council Survey

You’re not just helping us – you’re helping yourselves and other local charities by improving what we do for you.

training (1)

Spring Training from Voluntary Support North Surrey

Why is it important for charity sector organisations to have a learning culture?

When resources and volunteer numbers are tight we must find ways to be more efficient and effective with what we have. By continuously learning we can find out what we should be doing, what others are doing, how we can do things better, and learn how to measure your impact to show you’re making a difference. VSNS Spring training kicks off in March:

First Steps to Successful Volunteer Management on 17th March, 9.30am to 3pm

Digital Fundraising Workshop on 26th March, 10am to 3pm

Grant and Trust Application Workshop on 30th March, 10am to 3pm 

Volunteering and the Law Workshop on 17th April, 10am to 1.30pm

ThursdayThoughts Networking Event, 23rd April, 10am to 12pm

There are lots of other ways to learn new skills through webinars, podcasts and blog posts from a wide variety of organisations – here are resources I use on a regular basis:

https://charitydigital.org.uk/podcasts

https://knowhow.ncvo.org.uk/studyzone

https://www.nptechforgood.com/webinars/  

 

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More Than Just a Thank You

Did you know that thanking someone for a donation within 48 hours makes it 400% more likely that they will donate to you again? Research shows not being thanked continues to be the most common reason people give for not making further donations to an organisation.

You spend a considerable amount of time and budget finding donors – shouldn’t you spend as much time making sure they stick with you?

Thanking donors should not be a chore, it should be a genuine recognition of their gift. Lack of appreciation is bad manners and a waste of an excellent opportunity to start a conversation. This is your best chance to tell your story, explain what the donation will mean for your beneficiaries and build a relationship with the donor.

NCVO survey found that 70% of donors felt that the thank you was important but that many acknowledgements were dull and predictable. What a shame!

There are lots of great examples out there but the principles are:

  • keep it short
  • make it personal (use their name)
  • be quick (less than 48 hours)
  • thank them for something specific (ideally the amount £)
  • tell a short story on how the donation will be spent
  • include your website link
  • close with another thank you

Treating donors as long-term partners who share your passion for the cause will go a long way in securing further support and hopefully repeat donations.

Have a look at an excellent example from Charity: water

https://www.sumac.com/how-to-write-a-great-donation-thank-you-email-with-examples/

https://www.charitydigitalnews.co.uk/2019/11/13/seven-steps-to-turn-one-time-donors-into-repeat-givers/

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Cause Awareness Days 2020

You may be suffering from fundraising fatigue after Christmas but now is the time to set yourself up for 2020 fundraising success by planning ahead and making sure you’re communicating properly with your donors.

Make your donation asks at the right time. Coincide campaigns with national and international awareness days that capture your supporters’ attention, and avoid events that could overshadow your campaigns.

Online awareness days are a great opportunity for you to be seen on social media and to inspire a new audience. You can build momentum towards the day and plan content in advance. National days often have ready made resources – hashtags, videos, images and themes for you to use in your messages.

If the awareness event covers a number of days, plan social media content with a different focus for each day. Decide what your key messages are and stick to them eg. attracting more volunteers or raising funds.

Last year we successfully used national Befriending Day to kickstart a volunteer recruitment and awareness campaign for our own befriending project Time to Talk. Our week-long campaign highlighted different aspects of loneliness and isolation in our community. The call to action asked local people to get involved in the project and to share our information and stories on different social platforms to target different audiences. If you can’t find a day that fits your mission – why not partner with other local charities and create your own?

Download the cause awareness wall planner from Blackbaud and get cracking!

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