Gaming and livestreaming were already big before the pandemic struck but participation has really taken off. This is good news for charities because it gives us a new avenue for fundraising that appeals the generous Generation Z.
The idea may seem strange but gaming fundraisers are popular and effective https://fundraising.co.uk/2021/02/03/6-successful-gaming-for-good-livestreaming-campaigns/
How does it work?
Gamers share game playing with their friends and other gamers, who tune in to watch the game in action. This is called streaming and there are there are several platforms dedicated to gaming, the most popular is called Twitch, which was built specifically for streaming games. The gamer adds a donate buttons to their stream – like a donate button on a charity website which links to the gamer’s fundraising page on a donation platform like JustGiving.
By hosting a donate button on screen, gamers engage their audience into making donations in return for gaming activity. A gamer could host a 24-hour gaming marathon or they could host a tournament with other gamers.
If you want your charity to run or help run a gaming fundraiser, try reaching out to local gaming communities or looking for gaming events that have occurred in your area. Maybe someone on your charity team (volunteer/supporter/member of staff) has a passion for video games, and they can help organise hosting or participating in a gaming fundraiser. Look for gamers who might be interested in your cause https://charitydigital.org.uk/topics/topics/gaming-for-good-how-to-find-gamers-9003