You may be suffering from fundraising fatigue after Christmas but now is the time to set yourself up for 2020 fundraising success by planning ahead and making sure you’re communicating properly with your donors.
Make your donation asks at the right time. Coincide campaigns with national and international awareness days that capture your supporters’ attention, and avoid events that could overshadow your campaigns.
Online awareness days are a great opportunity for you to be seen on social media and to inspire a new audience. You can build momentum towards the day and plan content in advance. National days often have ready made resources – hashtags, videos, images and themes for you to use in your messages.
If the awareness event covers a number of days, plan social media content with a different focus for each day. Decide what your key messages are and stick to them eg. attracting more volunteers or raising funds.
Last year we successfully used national Befriending Day to kickstart a volunteer recruitment and awareness campaign for our own befriending project Time to Talk. Our week-long campaign highlighted different aspects of loneliness and isolation in our community. The call to action asked local people to get involved in the project and to share our information and stories on different social platforms to target different audiences. If you can’t find a day that fits your mission – why not partner with other local charities and create your own?
Download the cause awareness wall planner from Blackbaud and get cracking!