These days, funders look at your website when you make an application. This is your window to the outside world and it should be current, easy to find, and up to date.
Good website content can:
- Demonstrate professionalism to funders
- Show how wisely and economically you spend your budget
- Demonstrate the impact of your projects and services
- Showcase your volunteer and community involvement
- Generate traffic from search engines when your site matches relevant queries
- Measure what interests your site visitors by using website analytics to be more strategic
Make sure that who you are and what you do is up-to date. Be prepared for funders to check out your website for background information about your projects, beneficiaries and services.
Show the impact of your organisation's work. Create a space on your website where you feature content that describes work you’re doing, whether in the form of statistics, video, photos, testimonials, stories, or a combination of them all. A variety of content will create compelling impact pages.
Images get your audiences attention - studies show that people only remember 10% of what they hear once 72 hours have passed. However, if you pair a relevant image with your material, people can remember 65% of the information after three days. Humans process images at an incredible speed which makes them the perfect way to communicate in today’s short-attention world.
Read The Beginners Guide to Nonprofit Website Content for content inspiration