Tech Soup’s ‘7 Steps to Fundraising from Millenials: Getting them to Give’ has some top tips for how to get started.
Charity Digital builds on this insight, with ideas for how to build your fundraising strategy in a way that speaks to Millenials, who value experiences and do their research.
Finally, don’t overlook legacy fundraising. UK Fundraising recently reported that 44% of Millenials and Gen X have already thought about donating through their will. With 87% of Millienials not having yet written a will, there is a clear opportunity for charities to start a conversation.