NCVO announced this week that 36% of voluntary sector employers believe their staff are missing digital skills. This skills gap is a serious strategic weakness when we should be using technology to raise funds, increase cause awareness and reduce costs by working more efficiently.
There are 5 main digital skills identified as essential for organisations to participate in and contribute to the digital world:
- handling information and content
- problem solving
- being safe and legal online
Lloyds Bank Charity Digital Index found that 48% of charities do not have all five digital skills and ‘problem solving’ is the area with the greatest gap. Only 64% of charities are using digital tools and online resources to solve problems, online feedback to improve services, and analytics to optimise websites performance.
To improve your skills we have 2 events in October. On 2/10/19, in the lecture theatre above Weybridge Library, colleagues from Surrey County Council are offering a social media and website workshop with sessions covering:
- Social Media and Marketing – How should I use Twitter, Facebook, YouTube and everything else?
- Running a website – Where do I start, what should I think about
- Web/Content writing – Why should I write differently online?
- Our website is live, what now?
- How do I measure who is visiting my website? What do they look at? What do they like or dislike? When should I make changes?
There will be an open panel discussion with all presenters for submitted questions or questions from the floor. Tickets available on Eventbrite.
I’ll be running a Digital Fundraising course on the 22nd October, a free one day course for non profit organisations concentrating on the increasing importance of using digital in all it’s forms to raise funds for your charity. I’m also available one to one for any digital or social media enquiries you have – if I don’t know the answer I’ll find out! Email me at firstname.lastname@example.org
There is some good news – although there is still room for improvement, the resourcefulness of UK charity sector seems to paying off with the digital capability of UK charities has almost doubled since 2014!