Search Engine Optimisation helps your website perform better in search engines like Google.
SEO is important because good SEO practices improve the usability of your web site and your visitor’s user experience. You'll get discovered by the right people more often, allowing you to grow your base of supporters and donors.
Users trust search engines - if your site is in at the top of a search for the keywords used by your visitors, they will have more trust in your site.
Many small charities face 2 problems - not enough website visitors and the ones who find you are not engaged enough to stay.
So how can you improve your SEO?
- Regularly updated, quality, relevant content
- Identify and use your target keywords
- Use Google Search Console
- Use Google Analytics
- Ensure your site is mobile-friendly
- Use a plugin like Yoast
- Fix 404s
The higher your google ranking, the easier your website will be to find. You'll attract more visitors and persuade them to donate and support you with an interesting and attractive, navigable site - easy!