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Match Funding and In-Kind Funding

Match funding is a straightforward concept. It involves a funder agreeing to match, or partially match an amount of funding already pledged to a charity project. It’s an attractive option for funders because it gives assurance of the nonprofit applicant’s capacity to raise adequate funds.

There are two types of match funding: “actual” and “in-kind”.

Actual match funding is hard cash.

In-kind match funding is non-cash funding of free goods or services, such as volunteer hours, that can be given a value and be included in the project budget. If you have a shortfall to reach the neccessary match funding amount and you can offset some of your project costs with volunteer contributions this could be an option.

If your funder will accept in-kind match funding, you can claim the value of volunteer hours providing you outline how you will keep accurate records and provide evidence of the costs and include in the breakdown of expenditure on the application form.

Your funder may have their own rules of how to measure the economic value of volunteer hours and services. If not, make your own calculation by multiplying the total volunteer hours by an hourly wage rate, either using the national minimum wage or median hourly wage. The minimum wage probably underestimates the value, while the median wage may overestimate it. Calculate both and decide on a reasonable figure between the two.

Create a plan showing volunteer activities e.g. role description, hourly rate and work schedule detailing timescales and volunteer hours. Use your volunteer cost and plan to make an accurate and realistic in-kind contribution for your applications.

Often for larger capital projects, funders will only grant funding when other applications have been successful and the project looks likely to reach completion. Using goods and services in-kind contributions will reduce the project balance and make the finish line seem more achievable and therefore more attractive to other funders. In-kind contribution/match funding also shows your commitment to the project by documenting community and volunteer involvement and and your ability and potential for hard work to make the project a reality.

Even if match funding is not a requirement, document pledged volunteer hours and free products and services and include them in your application – every little helps!

https://www.institute-of-fundraising.org.uk/library/fundraising-focus-match-funding/

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This is Trustees Week 2019

There are over 700,000 charity trustees in the UK leading and directing how our charities are managed and run. This is the week of the year when the spotlight turns on them and we thank them for their service to the many and varied voluntary groups up and down the country.

When I was considering content for our social media this week, my boss said “We have trustees – ask them why they do it” and I did.

Everyone of them said they wanted to make a difference to the Surrey community where their friends and family live. For a few who are newly retired, they felt their skills and experience were still relevant and useful and they wanted to share years of accumulated expertise. Having benefited from free, expert advice in HR, finance, management, team building and dynamics, IT, local government and social policy we agree! Being self employed, one of our board enjoys the ideas and discussions, sometimes spirited, and being part of a bigger decision making process. We also have a trustee who had been placed as a volunteer by VSNS and wanted to support us to make sure we continued to help organisations.

I also asked what made a good trustee and got lots of verbs in return – strong, reliable, thoughtful, trustworthy, stalwart, good in a crisis, punctual, passionate, charitable, sympathetic, loyal. All words for us to aspire to!

There are lots of reasons to be a trustee: passion for a cause or your community; retirement with skills to share; being part of something bigger or time on your hands to get involved. If any of these descriptions ring true and you’ve thought about being a trustee for a local charity we want to hear from you.

Contact alison@voluntarysupport.org.uk or call 01932 571122

More reading! 

Good Trustee Guide

https://knowhow.ncvo.org.uk/governance/getting-started-in-governance/trustees

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A Volunteer’s Story – Befriending Week 2019

‘I first met J, a 90 year old lady in January 2014. It was the first time I’d been a befriender but my flat is 5 minutes from her home so it was really convenient. We were both uncertain of how it would go but we found it easy to chat over tea and her delicious homemade cakes.

As time passed, I helped her with her garden and we got closer. I was really interested to hear about her life and she was interested in mine too. We became real friends.

J turned 96 this month and I’m proud to say that we have really grown to love one another. We are very different in ages and background but we just seemed to click and enjoy any time we spend together.

J now has live-in carers so is still happily living in her home. I visit 2 or 3 times a week and on good days we play cribbage, which she taught me, and I still do her garden under her careful supervision!

I am so glad I became a befriender and met this wonderful lady.’

For a growing number of people, particularly those in later life, loneliness can define their lives and have a significant impact on their wellbeing. 3.6 million older people in the UK live alone, of whom over 2 million are aged over 75.

We have befriending volunteering opportunities all over Surrey. It’s an easy process and you will get as much as you give – please make a difference and be a friend.

Surrey Heath Age Concern http://www.sh-ac.org.uk call 01252 266841

Age UK Surrey : https://www.ageuk.org.uk/services/befriending-services/ call 01483 503414

Time to Talk https://voluntarysupport.org.uk/volunteering/time-to-talk/ call 01276 707565

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Your Christmas Donor Journey

We know that December is the biggest month of the whole year for donations. 30% of annual giving occurs in December and 10% of annual giving occurs on the last 3 days of the year. Hopefully your campaign will be ready for the 1st which is now only a month away – no pressure!

Since 54% of donors prefer to donate online, your Christmas campaign planning should include work on your website and smoothing your donor journey.

Your website

When was the last time your website was updated? A Christmas campaign will bring new and old visitors and your site must look fresh and current so that new visitors are engaged and old friends are reading something new.

Hopefully you understand the importance of storytelling for your organisation. It’s kind of the defining element of your online work. The most basic and usually most effective approach is the story of one individual and how your organisation helped them. Make your site all about human stories – especially at Christmas – it’s a great time to tug heartstrings and gives urgency to your fundraising.

Smooth your donor journey

Let’s hope all your planning has been rewarded with lots of people visiting the donation page on your website. How easy is it for them to make a donation? Have you tested it? What about donating using mobile or tablet? These are really important considerations since 24% of all online donations in 2018 were made using a mobile device.

Make it easy. Don’t distract visitors from the action of donating. Reduce the number of steps involved, the less clicks, the less chance your donor will bounce. Make your donation page only about donating and the key information needed to complete the transaction. Remove any other calls to action like newsletter sign-up forms or volunteering information and ask for as little personal information as possible with the minimum number of fields to complete.

Check the speed of your website – slow speeds kill conversions. 47% of visitors expect websites to load in two seconds or less — and 40% will abandon a page that takes three or more seconds. This means that if your site takes more than three seconds to load, you lose almost half of your visitors before they even arrive on your site.

In November, December and January there’s typically a 19% increase in online donations compared to other quarters of the year so make the most of your end of year fundraising by getting ready and getting it right!

Some reading for inspiration:

https://www.lightful.com/blog/social-media/charity-christmas-campaigns-2018/

https://www.charitydigitalnews.co.uk/2018/10/24/7-tips-for-planning-your-charity-christmas-email-campaigns/

https://www.charitydigitalnews.co.uk/2019/10/28/christmas-in-october-the-most-memorable-charity-christmas-campaigns/

https://my.virginmoney.com/wp-content/uploads/2017/10/Knowledge-Takeaway-12-days-of-social-v0.3.pdf

 

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Giving to Local Charities – Community Foundation for Surrey

Many of our local charities rely on funding from the Community Foundation for Surrey. In order to give, the Foundation needs to attract local donors whose funding can help causes in our community.
 
The success of the Community Foundation is that it understands our local area, what the priority needs are and how best to address these needs. This knowledge allows them to manage and direct the donor funds to causes that donors are passionate about and will make the most difference.
 
Many CFS donors have said that they would never have come across the local groups they have helped fund without the Foundation connecting them. By setting up a fund with the Foundation, you can target your giving to make a difference to the causes that you care about and provide support to those who need it across Surrey.
 
In the past 14 years, CFS have generated a total of £25 million to support Surrey communities and have awarded over 3,400 grants to support groups tackling identified needs in health, education, exclusion, the environment, sport and the arts, and also training, education and employment.
 
Find out more about how you can set up a donor fund and give back to Surrey with help from CFS
 
https://www.cfsurrey.org.uk/giving/
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Legacy Fundraising for Small Charities in 2019

Legacy income increased to £3bn last year. Charities are now focusing their efforts on legacies because of the UK’s ageing population. According to the Office for National Statistics, 11.8 million people in the UK were 65 and over in 2016, representing 18 per cent of the population. That figure is projected to grow to 20.4 million by 2066.

However, 60% of adults don’t have a will and although 35% of over 40s in the UK ‘would be happy to’ leave gifts to charity, but only about 6 per cent actually do so. This is a huge opportunity for local charities to explain what the work they do and inspire people to leave them a gift for a community cause they care about.

Writing about legacies on and offline can be daunting. Knowing what to say, getting the tone right and knowing where to put the messages on your website or in your literature is challenging. This is where Google is your friend! Look online at how the big charities tackle legacy fundraising – legacy visions, language used, stories, how legacies are spent, information on will writing and the downloads they offer to supporters.

Another important consideration is making sure everyone in your organisation (staff, trustees and volunteers) know about your legacy giving program and are confident to talk about making legacy gifts as a way to support you. Presentations (internal and external) should include a slide about how you would spend a gift from a will. Repeat the message little and often by telling stories to help normalise the idea of legacies as a way to support your organisation. The more people who are confident talking about legacies and including them in their wider work, the greater reach you can achieve with your message.

Finally, know the law. Approach a local solicitor to talk through the legalities of accepting legacies and put together the information a potential legacy donor and their will writer might need. Helpful information is likely to include your official name, address and registered charity number.

For many larger charities, legacies are a major source of income but being a small organisation shouldn’t stop you adding legacy to your fundraising strategy and seeking funds through gifts in wills from your supporters.

Before getting started I strongly recommend you read:

Institute of Fundraising https://www.institute-of-fundraising.org.uk/guidance/fundraising-with-individuals/legacies/#introduction

Code of Fundraising Practice https://www.fundraisingregulator.org.uk/code/specific-fundraising-methods/legacies

Charity Commission https://www.gov.uk/guidance/wills-and-charitable-legacies

Remember a Charity https://www.rememberacharity.org.uk/making-a-will/

Snowman photo for Surrey Heath Awards

Surrey Heath Volunteer Awards 2019

It’s time to nominate one of your wonderful volunteers for a Surrey Heath Volunteer Award 2019.  Volunteers often don’t want to be in the limelight and this is a great way to help them realise how valued they are.

On Monday 2nd December 2019, from 2 pm, Voluntary Support North Surrey in partnership with Surrey Heath Borough Council will be hosting their annual awards ceremony at the Camberley Heath Golf Club, Golf Drive, Camberley GU15 1JG.

Please take the time to nominate one or more of your dedicated volunteers as well as your teams for these awards.

The award categories are:

  • Lifetime Achievement in Volunteering Award
  • Inspirational Volunteer Award
  • Individual Volunteer Achievement Award
  • Supporting Individuals in Need Award (older, young and vulnerable people)
  • Long Service Award
  • Young Volunteer Award (up to the age of 24)
  • Best Volunteer Team Award
  • Contribution to Sport
  • Digital Support Award
  • Engagement in the Community Award

The judging panel has been assembled with knowledgeable representatives from our local community and will include the Mayor of Surrey Heath, Councillor Robin Perry.

Please click here for the online form.  The closing date for nominations is Thursday 7th November 2019 at 5pm.

If you need help completing the form or would prefer it in word format please contact the Voluntary Support North Surrey office on 01932 571122.  Please do forward the details of the volunteer awards to anyone in the Borough that you feel may be interested in nominating a volunteer as we would like to make these Awards as inclusive as possible.

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You can make a difference in a day 2019

 

‘We can’t help everyone – but everyone can help someone’

#makeadifferenceinaday

Make a Difference Day was started to help encourage us all to take one day a year to try to make a difference in our world. It’s amazing what just a small effort can do for a local community or for a life. We all have an opportunity every day to change the world, whether we’re helping our neighbours, making a donation to charity or volunteering for a local voluntary group.

We’ve thought of some simple ways you can make a difference in a day and we hope you’ll give some of them a try and let us know how you get on!

Make a donation:

  • Have a house tidy and give your unwanted items to someone who can use them – Marie Kondo is great inspiration!
  • Find out what your local food bank needs and make a food donation
  • Volunteer
  • Donate money to a local charity
  • Buy charity Christmas cards

Do something for someone else:

  • Have a cup of tea with a neighbour
  • Telephone a friend or relative who needs support
  • Offer to babysit
  • Take part in a litter pick or pick up some litter yourself
  • Share your chocolate (although we’re not sure about this one!)

Be Kind:

  • Compliment a coworker
  • Give way to another car at a junction and be a considerate/patient driver for the day
  • Talk to someone in the queue at the supermarket or smile at someone in the street
  • Give up your seat on the bus or train
  • Listen

Help a local charity by sharing their messages on your social media – retweet, like, share and comment to help them reach a new audience

Making a difference to yourself will help the world around you and how you feel about it

Finally if you think you could give more time than a day we have nearly 400 live volunteer roles in North Surrey from mental health buddies to dog walking and we can find you something to suit you https://voluntarysupport.org.uk/volunteering/volunteer-now/

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Make a Difference Day in Surrey 2019

Every year we organise 2 inclusive volunteering events to involve groups of local businesses who donate their time to make a difference to the local community. Our mission is to inspire volunteers to ‘get up, get going and get active’.

Make a Difference Day is an important date in our volunteering calendar. It takes place at the beginning of October and it’s a chance for employees of local businesses to make a difference in Runnymede, Spelthorne and Surrey Heath.

If you and your colleagues are interested in a day outdoors helping the National Trust at Magna Carta on Tuesday 1st Oct or at Finchampstead Ridges on Wednesday 9th Oct please contact TJ@voluntarysupport.org.uk for more details.

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What a No-Deal Brexit Means for the Charity Sector

We’re a little fed up of the deal or no-deal Brexit scenarios being discussed ad nauseam in the press. With 31 October looming and no resolution in sight what should charities do to prepare for a no-deal?

An important Brexit consideration for many charities is their staff. Employment laws will be affected but there’s unlikely to be an overnight change in employment rights in the event of no deal. Take steps to familiarise yourselves with Home Office Guidance to allow you to support and advise your EU employees.

In times of economic difficulty, need increases, and the work of voluntary organisations becomes more important. Currently a no-deal Brexit UK economy is predicted to go into recession which will affect charity funding available at local and national level and lead to a rise in demand on charitable services, especially for those working in poorer communities. The press is predicting food and medicine shortages due to customs-check chaos and a fall in Sterling by 10%, which would increase the cost of imported goods and services. It would also further reduce the purchasing power of charities operating abroad. Charity boards should be reviewing risk, existing financial position and funding streams in advance of the departure date.

A recent report states that a third of charities are over-reliant on one source of funding and those charities said losing their major source of funding would lead to the charity’s demise. Brexit aside, voluntary organisations must remain financially robust to cope with the needs of beneficiaries and their communities. Considerations of current and future funding sources should already be part of your fundraising strategy but a no-deal Brexit will mean further diversification and new ideas to compensate for a shortfall. It takes at least 6 months for most grant applications to be fruitful and your fundraising should take advantage of all your physical, human and digital assets – it should be creative and imaginative  – check out different ideas on the internet and try adapting other charities fundraising successes to what your organisation could achieve.

Being aware, discussing and planning for Brexit related issues at trustee and board level is a good way to avoid unwelcome surprises – download and read the full guidance from NCVO or watch the webinar on what a no-deal means to the UK charity sector.

If you need help writing or updating your fundraising strategy please contact suzie@voluntarysupport.org.uk

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