digital

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Telling Your Story for Digital Fundraising

Telling people the mission of your charity is no longer good enough. It has become increasingly obvious in the last few months of blog reading and webinar listening that digital fundraising in 2019 will be all about telling stories about your organisation and stories about the people you support.

Whether we like it or not social media has changed the way we communicate with one another. Social media use is growing; 68% of adults use Facebook; 73% use YouTube and 82% of Baby Boomers use social media sites. When we hear a story, we relate it to our own experiences and how we feel about it. Your story should inspire your supporters to take action and share with their own personal social networks.

Story telling is the perfect way to communicate in personal terms your charity’s mission, impact and to engage with your donors and supporters. Use your website, emails and your social networks (Facebook, Twitter, Instagram, YouTube ….)  to inform the world about what you do and how you are helping your community. The benefits of telling the right story will be bigger donations, increased media coverage for your cause and better connections with your current and new supporters.

A good story turns people from passive to active. Making readers understand and empathise with the subjects of your story, is 100% more effective than explaining what you do in a dry academic report. Great stories resonate with an audience. Decide who your story is appealing to and craft it accordingly. Your story will take shape when you have identified: your most active supporters; what they like; what motivates them; what makes them happy/sad and what’s important to them.

Why not put together a series of stories on the same subject from different perspectives to appeal to different donor age groups and motivations.

Everyone in your organisation should be collecting stories: beneficiary stories; organisation stories; supporter stories; volunteer stories; event stories; donor stories; community stories – the list is endless. They should also be collecting images and making videos! If you want to showcase your organisation and the amazing things you do – what better way to do it than to engage those who do the work every day as well as the people in your community who benefit.

Finally, remember that donors fund people – not organisations – so make your stories about people!

Learn digital skills online with Google and Facebook

If you’re feeling left behind by the digital world or want to brush up your knowledge, then Google’s Digital Garage and Facebook’s Blueprint both have free digital skills training via an online learning platform.

Digital Garage have courses on websites, building online and social media strategies and lots of information on how to engage an online audience – all of which are all areas your organisation could improve on to raise awareness and fundraise successfully. Blueprint courses will teach you how to use Facebook to engage with your audience from setting up a Facebook page to creating immersive stories using videos.

With these resources you can make your 2019 resolution to become a digital guru a reality!

 

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Show us the Money!

We had a lovely surprise this morning when a sponsorship cheque from taking part in the Charity Walk for Peace was presented to our team by the consort of the Mayor of Runnymede, Dr Brian Perry. You may remember we took part in the walk on the 25th of April the grounds of Windsor Great Park. It was a chilly day but we were excited to join with over 4500 participants representing 160 local charities and well worth the effort!

Thank you to the Ahmadiyya Muslim Community UK for organising such a great event which enabled us to raise funds to upgrade our IT capabilities in line with our digital strategy.

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