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Digital Fundraising

Digital fundraising is simply fundraising online using digital technology. Alongside traditional fundraising, digital techniques should now be part of your fundraising strategy.

90% of adults in the UK are internet users and 80% have a smartphone which they use to browse the internet. We spend an average of 24 hours per week online, using a mobile for phone calls is only considered important by 75% of smartphone users, compared to 92% who consider web browsing to be more important. This is an audience of 48 million people to whom you can tell the story of your organisation and ask for support.

These statistics should convince even the most sceptical and techno-phobic trustees that your organisation need a digital fundraising option. There a number of online channels you can use to fundraise:

  • Website – your website is a window to your organisation and should set out your cause and impact. The site should have a clear donate button and allow donors to easily and securely make donations.
  • Giving Platforms – depending on your website traffic and finances you can choose from a number of different options – have a look the options
  • Social Media – use your social media platforms to promote your organisation, tell stories of your beneficiaries and ask for donations. Facebook and Instagram now allow donations to be made directly to UK charities without fees.
  • Donate As You Spend – There are a number of different schemes – Amazon Smile and Give As You Live are just 2 ways for your supporters to raise funds for your charity through everyday online shopping

On Monday 21st October, I’ll be running a free Digital Fundraising workshop in Camberley – open to voluntary organisations, covering the subject in greater detail and offering ideas and information on adding digital to your fundraising strategy.

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Fundraise with Instagram

Last week Instagram announced that eligible UK charities and supporters can now raise money for their charity on Instagram using donation stickers. The great news is that like Facebook, 100% of the money raised using the Instagram donation sticker goes to your organisation.

To be eligible to receive donations through donation stickers your UK registered charity must:

  1. Register with Facebook to use its charitable giving tools (to use donation stickers your charity must be approved to accept Facebook payments)
  2. Link your Instagram profile to your organisations Facebook page
  3. Convert your Instagram profile to a business profile

Once you’ve completed these steps, your organisation’s Instagram account is eligible to be fundraised for on Instagram Stories.

Now you can create your own Instagram photos/stories about your cause and add a donate sticker for your charity. You can also ask your supporters to do the same on their Instagram stories and photos to raise money for you.

It’s a straightforward process:

  1. Take a photo or video using your Instagram account
  2. Tap the sticker icon in the top of phone screen

  1. Selection the DONATION sticker from the options

  1. Select your charity from the list displayed
  2. Tap Send to and then Share with your friends

Facebook has made suggestions on best practices for using Instagram donate stickers:

Kick start your donation story with photos and video of what your cause is and why it matters and what the donations will help to accomplish. Use the creative tools to make it visual and post donate sticker in lots of stories for exposure. Keep people up to date with your campaign with milestones and achievements. Finally, use the highlight feature to pin your story to your profile so that your supporters have access to your donation story for more than 24 hours.

For those of you new to Instagram here’s a couple of links to help you get started:

How to get started on Instagram

Creating an Instagram story

 

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Combat Food Poverty with the Foodbanks of North Surrey

In the UK, more than 14 million people are living in poverty – including 4.5 million children.

An estimated 8.4 million people struggle to get enough to eat. This includes many households with people in work, families with children, as well as older and disabled people.

There are dedicated community groups in North Surrey taking action to ensure people are able to eat and to address the root causes of people’s difficulties and they need your support. All this week we’ll be highlighting how you can help these organisations and tackle food poverty in our local community.

Between 1 April 2018 and 31 March 2019, the Trussell Trust’s food bank network distributed 148,640 three-day emergency food supplies to people in the South East of England. More than half of these went to childrenFood poverty affects children who lack free school meals during the holidays; parents on low incomes going without food so that their children can eat; working people whose low wages leave them struggling to buy healthy food; or older people unable to prepare meals without support.

An estimated 4.7m people in the UK reported they went a full day without anything to eat at all due to lack of money. Based on these estimates, the UK – the 6th largest economy in the world – ranks in the bottom half of European countries, on par with Hungary and Latvia.

Summer holidays are a misery for parents struggling to feed their children and you can do something about it. No matter where you live in North Surrey you can make a donation to your local foodbank (see details below) or become one of their dedicated volunteers.

Contact alison@voluntarysupport.org.uk for more information about volunteering for a foodbank in your area

Runnymede Foodbank, Runnymede

Manna Foodbank, Spelthorne  Sunbury Foodbank, Spelthorne  Stanwell Foodbank, Spelthorne

Besom, Surrey Heath

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Fundraising with Facebook and Instagram

Many of you have active Facebook pages, I see you online every day, but a surprising number of you are not using the fundraising capability that Facebook offers registered UK charities. There are lots of reasons why you should:

  • It’s easy!
  • All the funds raised on your page are all yours – no fees.
  • Facebook has one of the largest online social communities where you can reach hundreds of your supporters and potential supporters every day.
  • Your supporters can set up a dedicated fundraising page to promote your cause and rally their friends around a fundraising goal.
  • Donors can make a donation without leaving your Facebook page.
  • You can sign up to receive donations automatically through Facebook Payments and get paid biweekly based on when donations are received.
  • Use Facebook ads for relatively small fees to target your campaign to a particular location – especially useful for small local charities.
  • Learn about who is making a donation to your cause by accessing contact information of donors who have opted in.
  • Use Facebook Insights to analyse and engage better with your audience
  • Make Facebook donate button an addition (not a replacement) to your fundraising strategy

It’s worth noting for those of you with an Instagram platform, on May 1st, 2019 Instagram in the US followed in the steps of its parent Facebook and added a way for users to easily donate to nonprofits. Similar to Facebook’s donation button, Instagram covers 100% of credit card/processing fees for nonprofits that are officially US registered charities approved by Facebook.

The date of the UK Instagram donate launch has not yet been announced, although its rumoured it will take place later this year.

https://www.facebook.com/donate/signup

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