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meeting the mayor

Visit by The Mayor of Surrey Heath Cllr Sarah Jane Croke

"Some of the Voluntary Support North Surrey Team had the pleasure and honour of meeting the Worshipful Mayor of Surrey Heath Councillor Sarah Jane Croke this afternoon

The Mayor has taken time to personally visit and thank charitable organisations who assisted residents throughout the pandemic.

We were delighted to receive thanks from the Mayor for our significant contribution in Surrey Heath;

Alison Morey recruited and onboarded more than 350 volunteers to assist the Primary Care Network with the vaccination initiative at Lakeside.  At it's peak, 111 shifts of volunteers were required each day.  Colin Morey has had the unenviable task of scheduling the shifts for all these volunteers, successfully sourcing and implementing technology to assist and facilitate the process.  Without doubt the Lakeside vaccination centre is an excellent example of a well run and efficient vaccination site.

Libby Holcombe supports and builds capacity in Surrey Heath charities and voluntary groups, assisting them with their front line work and also delivered PPE throughout the pandemic.

Elaine Hawes (missing from the photo) ensures that Time to Talk befriending offered a friendly voice and/or visit to those feeling most isolated.  Indeed, with the support of Elaine, some visiting continued throughout the winter in gardens, at a safe social distanc

VSNS actively participated in the COVID Champions initiative, ensuring the dissemination of accurate health and wellbeing messages to local residents and recruited local volunteers to deliver oximeters across the borough.

Our Chairperson, Helen Frary, was present to receive thanks on behalf of the volunteer VSNS board who have worked flexibly throughout the pandemic agilely adapting as needs required.

The vaccination program is continuing across North Surrey, with booster vaccinations for our vulnerable residents and flu clinics. Some of our amazing volunteers have gone back to work or moved on to new challenges so we are continuing to recruit marshal volunteers. If you, or anyone you know, would like to get involved in keeping our community well, we really need you.

Please contact alison@voluntarysupport.org.uk or call 01932 571122"

Solette Sheppardson, Chief Officer, Voluntary Support North Surrey

 

options for online fundraising

What are your digital fundraising options?

We are often asked about the best way to accept donations and which platforms to use. The good news for charities is that there are now lots of ways to collect digital donations:

More information:

https://charitydigital.org.uk/topics/topics/video-five-digital-fundraising-platforms-your-charity-should-know-about-9232

https://www.bhibcharities.co.uk/advice/the-best-online-fundraising-platforms/

 

 

Why charities need a Newsletter

Why do I need a charity newsletter?

Nonprofit newsletters get some of the best average open rates in email marketing (26%). Newsletters provide important opportunities to showcase the work you do, make appeals for donations and other support and raise awareness of the problems your charity tackles. Use your newsletter to connect with donors and volunteers, encouraging them to take action.

Email drives more charitable donations than any other online channel. 42% of donors prefer to hear from causes they support by email, 20% of donors said that emails made them more likely to donate again and 69% of subscribers said they were more likely to donate after receiving an appeal for a specific need.

Everyone gets more emails than they can ever read. A typical email receives no more than 15 seconds of attention - so make yours stand out. Use images, a good subject line and engaging opening paragraph. If a reader is not interested at the opening of your newsletter, they won’t read what comes later.

What else should you do?

  • ensure that your newsletter can be read on a mobile device.
  • personalise (use recipient names)
  • all non-profit newsletters should include a call to action - usually a request for donations, volunteers or an ask to social share
  • keep text to a minimum and focus on 1-5 stories or calls-to-action
  • have your donate button and social media icons at the top of the newsletter
  • enable social sharing
  • use images and video screenshots linking to your website or YouTube
  • send on Tuesday, Wednesday or Thursday - avoid Mondays and Fridays

Finally, remember you cannot email anyone without their permission, but you can build your email list by:

  • have a subscribe button on your website
  • promote through conversations with supporters
  • run a specific list building social media campaign
  • offer donors the option to subscribe in thank you messages

Subscribe to our e-news here!

More reading:

https://getanewsletter.com/en/blog/newsletter-introduction-examples-how-to-write-catchy-intros-for-your-newsletters/

http://www.thestorytellingnonprofit.com/blog/5-non-profit-newsletters-to-learn-from/

https://knowhow.ncvo.org.uk/campaigns/communications/e-newsletters

https://charitydigital.org.uk/topics/topics/everything-you-need-to-know-about-email-marketing-software-8734?

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Digital Fundraising

Digital fundraising is simply fundraising online using digital technology. Alongside traditional fundraising, digital techniques should now be part of your fundraising strategy.

90% of adults in the UK are internet users and 80% have a smartphone which they use to browse the internet. We spend an average of 24 hours per week online, using a mobile for phone calls is only considered important by 75% of smartphone users, compared to 92% who consider web browsing to be more important. This is an audience of 48 million people to whom you can tell the story of your organisation and ask for support.

These statistics should convince even the most sceptical and techno-phobic trustees that your organisation need a digital fundraising option. There a number of online channels you can use to fundraise:

  • Website - your website is a window to your organisation and should set out your cause and impact. The site should have a clear donate button and allow donors to easily and securely make donations.
  • Giving Platforms – depending on your website traffic and finances you can choose from a number of different options - have a look the options
  • Social Media – use your social media platforms to promote your organisation, tell stories of your beneficiaries and ask for donations. Facebook and Instagram now allow donations to be made directly to UK charities without fees.
  • Donate As You Spend – There are a number of different schemes - Amazon Smile and Give As You Live are just 2 ways for your supporters to raise funds for your charity through everyday online shopping

Throughout the year we run fundraising training open to local voluntary organisations, covering the subject in greater detail and offering ideas and information on adding digital to your fundraising strategy.

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