Digital fundraising is simply fundraising online using digital technology. Alongside traditional fundraising, digital techniques should now be part of your fundraising strategy.
90% of adults in the UK are internet users and 80% have a smartphone which they use to browse the internet. We spend an average of 24 hours per week online, using a mobile for phone calls is only considered important by 75% of smartphone users, compared to 92% who consider web browsing to be more important. This is an audience of 48 million people to whom you can tell the story of your organisation and ask for support.
These statistics should convince even the most sceptical and techno-phobic trustees that your organisation need a digital fundraising option. There a number of online channels you can use to fundraise:
- Website – your website is a window to your organisation and should set out your cause and impact. The site should have a clear donate button and allow donors to easily and securely make donations.
- Giving Platforms – depending on your website traffic and finances you can choose from a number of different options – have a look the options
- Social Media – use your social media platforms to promote your organisation, tell stories of your beneficiaries and ask for donations. Facebook and Instagram now allow donations to be made directly to UK charities without fees.
- Donate As You Spend – There are a number of different schemes – Amazon Smile and Give As You Live are just 2 ways for your supporters to raise funds for your charity through everyday online shopping
On Monday 21st October, I’ll be running a free Digital Fundraising workshop in Camberley – open to voluntary organisations, covering the subject in greater detail and offering ideas and information on adding digital to your fundraising strategy.