The best charity websites are kind to users – not overloading them with choices or too much text, and instead making calls to action obvious and ensuring that users can easily find further information as needed. Here are our top tips to improve your site:
- Give your website visitors what they want! Make your home page menu clear with no more than 6 options. Users need to be able to find what they need quickly so make your messages clear and concise to avoid overwhelming users with too much information. Guide Dogs is a great example of a clear, user friendly website with https://www.guidedogs.org.uk/
- Be clear what your charity does, how website visitors can support you and what support means to the lives of your beneficiaries. Charity Water does this really well https://www.charitywater.org/uk
- Use images for instant impact – donors respond to campaigns that feature a single, identifiable beneficiary. Care International UK has faces of beneficiaries on every page https://www.careinternational.org.uk/fighting-poverty
- Make sure your website is device appropriate. You must consider how it’s being viewed on smart phones, iPads and tablets. Comic Relief looks good on all devices https://www.comicrelief.com/rednoseday
- Payment or sign-up processes should be as simple as possible. Not too many steps to complete and don’t ask for unnecessary information in long winded forms.