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make it easy (1)

Social media – make it easy!

You want to inspire and motivate your audience to get involved with your charity by posting great social media with valuable content. You need engagement, retweets, likes, shares, followers, and all the other good things that comes with a successful social media profile. So the question is, what kind of social media content gets that kind of love and gives you the most value?

Who is your audience?

This is a group of people that you’ve identified that you want to appeal to and who are most likely to be interested in your charity. Your audience can be based on location, age, employment or behavior. Look at other similar charities to yours. What content are they publishing? What kind of voice are they using? Who are they appealing to? What’s their call to action?

What is your goal for the social media post/campaign?

Your social media posts should have a purpose – this is a call to action CTA. Do you need donations? Sign up to an email list?  Volunteers? Publicising an event? Your call to action should encourage readers to engage with you further. Be clear what you want your audience to do.

What should you write?

We write about our successes, our beneficiaries, our volunteers, our community and we share local and national social media from partners and charities. Cause awareness and giving days can also be powerful themes for fundraising and social media awareness campaigns. Get ideas from 2021 Cause Awareness Days Days of the Year  Wikipedia’s List of Commemorative Months and download the handy calendar template from Hootsuite for your office wall.

When should you post?

Different audiences on different platforms read posts and view videos at different times of the day. For example, commuters consume social media on their journey to work. Homeworkers may read posts in the middle of the day. Twitter audiences are consuming in the early morning and engagement drops off later in the day. Use the Sprout Socials guide to experiment with posting at different times on different platforms.

How do you make it visually attractive?

Including images is one of the fastest and easiest ways to increase engagement. Our brain can interpret images much quicker than text making your post much more effective. Top tip – make your images the correct size for the platform! We use a free version of an easy to use graphic design platform called Canva and Hootsuite have a guide to getting the sizes right. Remember to use images that belong to you or those from a royalty free site – we use pixabay or unsplash

Finally … make it easy

Posting diverse, interesting content at the right time on the right platform is made much easier by using a scheduling tool. We use Hootsuite. It allows us to plan our content in advance and schedule appropriately across 3 platforms for free. Read about Hootsuite and other scheduling options here.

Making sure Christmas happened in Surrey Heath #goodnews

Making Christmas happen in Surrey Heath!

For many people this year, Christmas was a time of extreme loneliness, but Surrey Heath charities made a massive effort to tackle this.

The Rotary Club of Camberley staged a Virtual Christmas Day Drop-In for two hours for anyone by themselves fancying a chat on Christmas Day.

Camberley Besom and the Rotary Club of Camberley put together 180 and 80 Christmas hampers respectively, of which 18 were made up from donations by SHBC councillors and staff.  Normal food bank parcels were also available for the festive period. The Old Dean Community Group in partnership with St Martin’s Church supported local people in hardship with food parcels including vegetables donated by the local allotments, fresh pastries and a fresh chicken voucher.

Lightwater Connected, Windlesham Caring and Bagshot Care combined efforts to take part in the Windlesham Parish scheme to provide a Christmas meal for those living alone on Christmas Day. Through the support of local restaurants volunteers were able to deliver meals to nearby residents who were lonely or vulnerable.

Our two local befriending groups the Time-to-Talk Project from VSNS and Surrey Heath Age Concern supported their clients with a special gift in Christmas week delivered personally as well as a friendly call.

Camberley Alzheimer Café hosted a special Christmas Social on 21 Dec in addition to their monthly zoom meeting for anyone living with dementia and/or carers recognising the isolation that some people feel during the festive period.

Ingenuity, sharing resources and using connections to help their community is a good news story worth telling.

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