social media

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Time to Change is recruiting a Project Manager

The Time to Change project supports organisations to build up their knowledge, skills and confidence to develop suitable and attractive opportunities for young people. We have supported over 75 organisations across Surrey during the project's first year and there has been a 27% increase in the number of young people (aged 19-25) volunteering within those groups.

This is a one year fixed-term contract, with the possibility of an extension. As Project Manager, you will aim to increase the number of 19- to 25-year-olds actively volunteering in Surrey. The project works with a core base of 20 voluntary organisations Surrey-wide focusing on how to engage youth in volunteering. The role will be based in any of our three offices (Camberley, Chertsey, or Staines).

Project Manager - Youth (19-25) Volunteering Job Description

Closing date has been extended to 15th July 2022.

To apply for this role, please send a CV and covering letter to solette@voluntarysupport.org.uk

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VSNS is recruiting a Social Media specialist

We are looking for an enthusiastic Social Media specialist with a solid understanding of how social media channels work who is able to communicate with our key audiences about our services. Voluntary Support North Surrey has a small team of staff dedicated to supporting charities and community organisations across North Surrey from our offices in Camberley, Chertsey and Spelthorne. This role will be based at our Chertsey office but applicants will need access to a car as you may be required to travel. A detailed job description is here and the closing date for applications is 31st March.  Please email your CV with a covering letter to jo@voluntarysupport.org.uk.

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Social media - make it easy!

You want to inspire and motivate your audience to get involved with your charity by posting great social media with valuable content. You need engagement, retweets, likes, shares, followers, and all the other good things that comes with a successful social media profile. So the question is, what kind of social media content gets that kind of love and gives you the most value?

Who is your audience?

This is a group of people that you've identified that you want to appeal to and who are most likely to be interested in your charity. Your audience can be based on location, age, employment or behavior. Look at other similar charities to yours. What content are they publishing? What kind of voice are they using? Who are they appealing to? What's their call to action?

What is your goal for the social media post/campaign?

Your social media posts should have a purpose - this is a call to action CTA. Do you need donations? Sign up to an email list?  Volunteers? Publicising an event? Your call to action should encourage readers to engage with you further. Be clear what you want your audience to do.

What should you write?

We write about our successes, our beneficiaries, our volunteers, our community and we share local and national social media from partners and charities. Cause awareness and giving days can also be powerful themes for fundraising and social media awareness campaigns. Get ideas from 2021 Cause Awareness Days Days of the Year  Wikipedia’s List of Commemorative Months and download the handy calendar template from Hootsuite for your office wall.

When should you post?

Different audiences on different platforms read posts and view videos at different times of the day. For example, commuters consume social media on their journey to work. Homeworkers may read posts in the middle of the day. Twitter audiences are consuming in the early morning and engagement drops off later in the day. Use the Sprout Socials guide to experiment with posting at different times on different platforms.

How do you make it visually attractive?

Including images is one of the fastest and easiest ways to increase engagement. Our brain can interpret images much quicker than text making your post much more effective. Top tip - make your images the correct size for the platform! We use a free version of an easy to use graphic design platform called Canva and Hootsuite have a guide to getting the sizes right. Remember to use images that belong to you or those from a royalty free site - we use pixabay or unsplash

Finally ... make it easy

Posting diverse, interesting content at the right time on the right platform is made much easier by using a scheduling tool. We use Hootsuite. It allows us to plan our content in advance and schedule appropriately across 3 platforms for free. Read about Hootsuite and other scheduling options here.

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Digital Fundraising

Digital fundraising is simply fundraising online using digital technology. Alongside traditional fundraising, digital techniques should now be part of your fundraising strategy.

90% of adults in the UK are internet users and 80% have a smartphone which they use to browse the internet. We spend an average of 24 hours per week online, using a mobile for phone calls is only considered important by 75% of smartphone users, compared to 92% who consider web browsing to be more important. This is an audience of 48 million people to whom you can tell the story of your organisation and ask for support.

These statistics should convince even the most sceptical and techno-phobic trustees that your organisation need a digital fundraising option. There a number of online channels you can use to fundraise:

  • Website - your website is a window to your organisation and should set out your cause and impact. The site should have a clear donate button and allow donors to easily and securely make donations.
  • Giving Platforms – depending on your website traffic and finances you can choose from a number of different options - have a look the options
  • Social Media – use your social media platforms to promote your organisation, tell stories of your beneficiaries and ask for donations. Facebook and Instagram now allow donations to be made directly to UK charities without fees.
  • Donate As You Spend – There are a number of different schemes - Amazon Smile and Give As You Live are just 2 ways for your supporters to raise funds for your charity through everyday online shopping

Throughout the year we run fundraising training open to local voluntary organisations, covering the subject in greater detail and offering ideas and information on adding digital to your fundraising strategy.

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