surrey

Awareness Month

Stress Awareness Month 2021

According to the Mental Health Foundation 74% of UK adults have felt so stressed at some point over the last year they felt overwhelmed or unable to cope. Everyone experiences stress differently. Sometimes it may feel obvious when you’re feeling stressed but at other times it may creep up on you. Mental health charity Mind have guidance on signs of stress and how it might make you feel.

If you feel overwhelmed and need help to get your wellbeing back, we’ve put together some local and national links with ideas for self care and agencies who can help you.

NHS recommended Apps https://www.nhs.uk/oneyou/apps/

Stress Busters https://www.nhs.uk/mental-health/self-help/guides-tools-and-activities/tips-to-reduce-stress/

NHS Every Mind Matters https://www.nhs.uk/oneyou/every-mind-matters/stress/ and https://www.nhs.uk/oneyou/every-mind-matters/anxiety/

Healthy Surrey https://www.healthysurrey.org.uk/mental-wellbeing/adults/local-services

Mind Matters Talking Therapies SABP https://www.mindmattersnhs.co.uk/

Woking Mind https://wokingmind.org.uk/

Catalyst https://www.catalystsupport.org.uk/

Helplines and Crisis Contacts  https://www.centreformentalhealth.org.uk/helplines-and-crisis-contacts

Finally, why not try the Stress Management Society ’30 Day Challenge’ which encourages you to pick one action each for your physical, mental and emotional wellbeing to carry out every day. It takes 30 days to turn actions into habits which could enable you to turn useful knowledge and techniques into positive change https://www.stress.org.uk/stressawarenessmonth/ 

Copy of Copy of LEGACY FUNRAISING IS

Legacy Fundraising in 5 steps

March is Free Wills Month. More than half of UK adults don’t have a will and this month it’s possible to get a solicitor-written will in return for a small charity donation.

The publicity behind this campaign and Remember a Charity Week later in the year, is a great way for you to introduce/promote a legacy option in your fundraising messages. Here are the fundamentals to get you started:

  1. change the narrative because legacies are not about death – a gift to charity makes a lasting difference, not only for the next generation but for future generations https://stephenwgeorge.com/10-of-the-best-words-to-use-in-legacy-fundraising/2
  2. make it normal by including legacy fundraising in your everyday supporter conversations, emails and charity literature and on your website https://legacyvoice.co.uk/legacy-fundraising-tip-drip-your-legacy-message/
  3. tell stories to help your supporters see the difference their #legacy gift will make and include in all your charity fundraising marketing materials  https://www.goodworksco.ca/upon-time-telling-perfect-legacy-gift-story/
  4. make it easy for your supporters to find the information on your website or ask you a question https://blog.justgiving.com/5-charities-with-stand-out-online-legacy-fundraising
  5. watch the video from Directory of Social Change https://youtu.be/wmY4T57GvAM

Remember that as fundraisers you should be aware of the law – the Fundraising Regulator has the specifics regarding legacies https://www.fundraisingregulator.org.uk/code/specific-fundraising-methods/legacies

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Local Business Generosity in North Surrey this Christmas

Confronted with a global pandemic many local corporates have been responsive, engaged and extremely generous looking into ways to keep their CSR going and making sure they are still engaged and helping the local community.

Local businesses including Enterprise Rent a Car in Egham, ADP Chertsey, Compass Chertsey. Alcon Camberley, Enterprise Aldershot, Spirit Energy, Visa and CHEP Addlestone have donated over 900 Christmas gifts to charities in Surrey Heath, Runnymede and Spelthorne.

Besides the gifts several local corporates have donated over £12,000 to local charities across the boroughs.  Recipients include the Runnymede Foodbank who received £2,500 for Tesco Vouchers and Just a Helping Hand who received £1,450 to help the homeless in Runnymede. Alcon Eye Care Specialists in Camberley bought and filled over 100 rucksacks for The Hope Hub and Spirit Energy in Spelthorne have bought and filled arts and craft bags for children in Foster Care in Surrey.

With many elderly and vulnerable residents being isolated and unable to leave their homes corporates have organised zoom events to write Christmas Cards which will be delivered through the Salvation Army, Age UK Surrey and Purple Angels to lonely individuals in our community.

We want to say a big thank you to all our local businesses who are working hard to ensure that their collective effort can support those most in need this Christmas.

 

 

 

Community Training

Voluntary Sector Training in Surrey

The Communities and Prevention Team at Surrey County Council are working to create an online training resource platform to support community volunteers. The platform will provide links to training covering a wide variety of subjects, share challenges and problems, and then provide a space for people to share practice.

In the meantime they have put together a list of training opportunities to investigate further:

Interim Community Training Bulletin

In addition you may be interested in:

NCVO online training courses 

Loneliness Digital Classroom with the British Red Cross, which aims to help people learn new skills to help them support people experiencing isolation/loneliness. There are 2 sessions are available. One for 10-19-year-olds and the other one for adults aged 19+. Email: RedCrossEducation@redcross.org.uk or call: 0344 412 2734 to book a place.

Financial Essentials for Charities – an online course to support finance professionals and charity leaders  and help drive sustainable finance strategies and decision-making (cost £155.99)

Selection of options for Digital Skills from Charity Digital

Please remember that we offer volunteer recruitment and management training and fundraising training throughout the year at no cost – for more information get in touch via info@voluntarysupport.org.uk

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Micro Volunteering

Do you want to volunteer but the same old reasons of not enough time or unable to commit to a long term role keep holding you back?

Micro Volunteering is the answer – bite-size tasks with no commitment to repeat and with minimum formality, involving short and specific actions that are quick to start and finish. It’s a perfect way for you to do something good or give back, mostly from home, because 80% of micro volunteering takes places online.

We’ve put together a variety of microvolunteering ideas and there really is something for everyone:

Positivity by post volunteers send positive cards or packages to anyone who has a chronic illness/disability or mental ill health in the UK.

Post Pals volunteers send cards, letters, emails and small gifts to seriously ill children and their siblings in the UK.

Loving Hands volunteer crafters knit, crochet and sew for charities and groups all over the world.

Be My Eyes is a free app that connects blind and low-vision people with sighted volunteers who lend their eyes to solve tasks big and small to help blind and low-vision people lead more independent lives.

FCancer volunteers donate their skills by the hour to support cancer charities (eg. photography, coding, writing and design) and help beat cancer.

Campaign to End Loneliness has ways for you to get involved locally or nationally with campaigns and ideas.

Dementia Friends volunteers learn about dementia so they can help their community by raising awareness and understanding.

Give Nature a Home volunteers build homes for nature where they live.

Hedgehog Homes volunteers help hedgehogs when they go into hibernation by creating permanent structures in their gardens.

United Nations Online Volunteers (UNV) allows volunteers to team up to address sustainable development challenges – anywhere in the world. Some of their projects do require a little more time and commitment.

Zooniverse enables volunteers to take part in real cutting edge research of all kinds, from classifying galaxies to counting penguins to transcribing manuscripts, there’s a project for everyone.

Missing Maps volunteers help to map areas where humanitarian organisations are trying to meet the needs of vulnerable people. Many of the places where disasters occur are ‘missing’ from any map and first responders lack the information to make decisions regarding relief efforts.

Furlonteer connects skilled professionals with remote volunteer opportunities. If you’ve been furloughed, are taking time out, searching for your next role, or employed with time to spare they have opportunities for everyone.

Remember – many people doing small actions can make a big impact!

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Top Tips on Organising a Virtual Event

The biggest barrier to participation in a virtual fundraising event are the mechanics of how to get involved.
Here are our 4 top tips on how to organise a virtual event and make it easy for your supporters:
1. Have simple instructions and a central place to sign up and get information. Ideally, a page on your website dedicated to the event and using a tool like Eventbrite.
2. One of the best things about fundraising events is being with people who support the same cause as you. Help participants interact with one another on social media by creating event hashtags and by posting supporter stories on your website event page.
3. Create a fundraising toolkit for your participants, including things like graphics, ideas for social posts or emails, and tips for setting up a personal fundraising page.
4. The biggest benefit of taking your event online is that your fundraiser can last all year. Rather than having one set date for the event, supporters can now sign up to do a virtual walk anytime, making this one-off fundraising opportunity work all year-round.
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SEO to increase website visitors and donors

Search Engine Optimisation helps your website perform better in search engines like Google.

SEO is important because good SEO practices improve the usability of your web site and your visitor’s user experience. You’ll get discovered by the right people more often, allowing you to grow your base of supporters and donors.

Users trust search engines – if your site is in at the top of a search for the keywords used by your visitors, they will have more trust in your site.

Many small charities face 2 problems – not enough website visitors and the ones who find you are not engaged enough to stay.

So how can you improve your SEO?

  • Regularly updated, quality, relevant content
  • Identify and use your target keywords
  • Use Google Search Console
  • Use Google Analytics
  • Ensure your site is mobile-friendly
  • Use a plugin like Yoast
  • Fix 404s

The higher your google ranking, the easier your website will be to find. You’ll attract more visitors and persuade them to donate and support you with an interesting and attractive, navigable site – easy!

https://analytics.google.com/analytics/academy/course/6

https://truenorthsocial.com/seo/how-to-choose-seo-keywords-for-your-business/

https://search.google.com/search-console/about

https://www.quicksprout.com/best-seo-plugins-for-wordpress/

https://www.classy.org/blog/7-seo-tips-nonprofit-cant-afford-ignore/

https://charitydigital.org.uk/topics/10-essential-charity-seo-tips-to-get-your-website-found3-6168

https://whitefuse.com/blog/7-steps-mastering-seo-your-charity-website

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Use Social Proof

The Rule of Social Proof: ‘If others are doing it, it must be the right thing to do.’

92% of consumers worldwide trust recommendations from friends and family above all other forms of marketing. People care about what others think and you can use that to attract new donors and supporters.

Tell the stories of your beneficiaries and supporters in text and pictures. A good story will spark emotion and empathy in your reader and persuade them to answer the call to action on your donate page. Images in the online world increase engagement by 313%. Not everything can be expressed with words, but nearly everything can be explained with visuals. Pictures help us relate to content, which will increase credibility and trust in your cause.

Use numbers on your website donation page. Show the number of people who have already given or who have fundraised for you to motivate visitors to donate. Tell your readers your total so far if you have a target amount to raise, this inspires them to help you reach your goal.

If you’ve received positive mentions from credible media sources, influencers or publications, put them on your website as well as key quotes from experts. Don’t forget to include social media buttons on your website pages to demonstrate broad support for your organisation and so people can easily share your content.

The internet has made social proof a powerful way to influence social behaviours.  By building and increasing the visibility of social proof for your cause, you more clearly demonstrate the value of your organisation to prospective donors and fundraisers.

https://zapier.com/blog/power-of-empathy/

https://www.globalgiving.org/learn/listicle/photography-tips-for-fundraising/

 

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secure your website with an SSL

Would you enter your contact data on a website that was unsecured? We wouldn’t.

https is a secure way of transmitting the data associated with your website. On most browsers (even those on phones), you’ll see a lock icon in the address bar. The https lock icon appears when your site has an SSL (secure socket layer) certificate.

If your site collects personal information you should be protecting the data of your donors and supporters with an SSL certificate.

Usually costing approximately £50 per year and a couple of days to implement, your website hosting company will almost certainly offer an SSL certificate and set your site up with it.

https://smartcausedigital.com/articles/your-website-not-finished-you-forgot-https

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More Than Just a Thank You

Did you know that thanking someone for a donation within 48 hours makes it 400% more likely that they will donate to you again? Research shows not being thanked continues to be the most common reason people give for not making further donations to an organisation.

You spend a considerable amount of time and budget finding donors – shouldn’t you spend as much time making sure they stick with you?

Thanking donors should not be a chore, it should be a genuine recognition of their gift. Lack of appreciation is bad manners and a waste of an excellent opportunity to start a conversation. This is your best chance to tell your story, explain what the donation will mean for your beneficiaries and build a relationship with the donor.

NCVO survey found that 70% of donors felt that the thank you was important but that many acknowledgements were dull and predictable. What a shame!

There are lots of great examples out there but the principles are:

  • keep it short
  • make it personal (use their name)
  • be quick (less than 48 hours)
  • thank them for something specific (ideally the amount £)
  • tell a short story on how the donation will be spent
  • include your website link
  • close with another thank you

Treating donors as long-term partners who share your passion for the cause will go a long way in securing further support and hopefully repeat donations.

Have a look at an excellent example from Charity: water

https://www.sumac.com/how-to-write-a-great-donation-thank-you-email-with-examples/

https://www.charitydigitalnews.co.uk/2019/11/13/seven-steps-to-turn-one-time-donors-into-repeat-givers/

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