The biggest barrier to participation in a virtual fundraising event are the mechanics of how to get involved.
Here are our 4 top tips on how to organise a virtual event and make it easy for your supporters:
1. Have simple instructions and a central place to sign up and get information. Ideally, a page on your website dedicated to the event and using a tool like Eventbrite.
2. One of the best things about fundraising events is being with people who support the same cause as you. Help participants interact with one another on social media by creating event hashtags and by posting supporter stories on your website event page.
3. Create a fundraising toolkit for your participants, including things like graphics, ideas for social posts or emails, and tips for setting up a personal fundraising page.
4. The biggest benefit of taking your event online is that your fundraiser can last all year. Rather than having one set date for the event, supporters can now sign up to do a virtual walk anytime, making this one-off fundraising opportunity work all year-round.