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Why do I need a charity newsletter?

Nonprofit newsletters get some of the best average open rates in email marketing (26%). Newsletters provide important opportunities to showcase the work you do, make appeals for donations and other support and raise awareness of the problems your charity tackles. Use your newsletter to connect with donors and volunteers, encouraging them to take action.

Email drives more charitable donations than any other online channel. 42% of donors prefer to hear from causes they support by email, 20% of donors said that emails made them more likely to donate again and 69% of subscribers said they were more likely to donate after receiving an appeal for a specific need.

Everyone gets more emails than they can ever read. A typical email receives no more than 15 seconds of attention - so make yours stand out. Use images, a good subject line and engaging opening paragraph. If a reader is not interested at the opening of your newsletter, they won’t read what comes later.

What else should you do?

  • ensure that your newsletter can be read on a mobile device.
  • personalise (use recipient names)
  • all non-profit newsletters should include a call to action - usually a request for donations, volunteers or an ask to social share
  • keep text to a minimum and focus on 1-5 stories or calls-to-action
  • have your donate button and social media icons at the top of the newsletter
  • enable social sharing
  • use images and video screenshots linking to your website or YouTube
  • send on Tuesday, Wednesday or Thursday - avoid Mondays and Fridays

Finally, remember you cannot email anyone without their permission, but you can build your email list by:

  • have a subscribe button on your website
  • promote through conversations with supporters
  • run a specific list building social media campaign
  • offer donors the option to subscribe in thank you messages

Subscribe to our e-news here!

More reading:

https://getanewsletter.com/en/blog/newsletter-introduction-examples-how-to-write-catchy-intros-for-your-newsletters/

http://www.thestorytellingnonprofit.com/blog/5-non-profit-newsletters-to-learn-from/

https://knowhow.ncvo.org.uk/campaigns/communications/e-newsletters

https://charitydigital.org.uk/topics/topics/everything-you-need-to-know-about-email-marketing-software-8734?

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Flu Vaccination Volunteers Make a Difference

Volunteers really do make a difference. This year we've been involved in the recruitment and scheduling of over 50 volunteer marshals at the outdoor flu vaccinations in Surrey Heath.
It has been an amazing success so far with happy volunteers:
"You are all such a delight to work for, so very easy to be willing and positive with special NHS staff 😊"
 happy patients:
"We had our flu vaccines at the Blackbushe Airfield drive though today. We booked via the surgery and have nothing but praise for the process. The stewards gave clear instructions and were very cheerful and chatty despite the ghastly weather. I hope this amazing service is available next year."
 and happy NHS:
"The volunteers are proving to be positively AMAZING! The ones I've met so far have all been wonderfully friendly, super willing, and fabulous at supporting the site and delivering their role responsibilities! I really could not be more pleased and impressed."
 We couldn't be more proud of the wonderful volunteer marshals and of our own staff who worked hard to recruit and organise them.
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Donate to foodbanks in Runnymede, Spelthorne and Surrey Heath

Local food banks need your support with donation of non-perishable food or a financial donation.

Runnymede: 

Runnymede Foodbank

Food donations to any of the food donation points

Make a financial donation via the Runnymede Foodbank website

Spelthorne:

Community Foodbank - Sunbury and Shepperton:

Food donations to Saviour's Church, 205 Vicarage Rd, Sunbury-on-Thames TW16 7TP.

Contact: community@stsaviourssunbury.org.uk

Make a financial donation at St Saviour's Sunbury Community Foodbank more information on the St Saviours Community Foodbank website

Manna Foodbank

Food donation points https://www.mannafoodbank.co.uk/where_to_donate_

Contact: info@mannafoodbank.org.uk

Make a financial donation at https://www.mannafoodbank.co.uk/how_you_can_help

Stanwell Foodbank 

Donations of food to the The Pavilion, Cambria Gardens, Stanwell, TW19 7ER

Contact: info@stanwellfoodbank.org.uk

Make a financial donation at http://www.stanwellfoodbank.org.uk/help.html

The Salvation Army – Ashford

Donations to be placed by the main door at the Community Centre, Woodthorpe Road, Ashford, TW15 3HY.  Food bank opening hours 9am - 12 midday from Monday to Friday.

Contact : staines@salvationarmy.org.uk

Financial donations by cash and cheque should be sealed in an envelope and posted through the letterbox. Anyone requiring a receipt should include their name and address in the envelope

Bags of Help, Jubilee Church Shepperton

Donations of food - box situated next to the front door at the Jubilee Centre, Manygate Lane, Shepperton, Middlesex, TW17 9EE

Contact: bagsoffood@jubileechurchshepperton.org

Surrey Heath:

Hope Hub

Donations of food to The Hope Hub Building, Rear of Library, Knoll Road, Camberley, GU15 3SY or call 01276 581174

Financial donations via https://thehopehub.org.uk/donate/

Besom Food Bank

Donations of food to High Cross Church, Knoll Rd, Camberley GU15 3SY

Financial donations via https://www.churchestogetherincamberley.org.uk/the-besom-in-camberley/

© Copyright 2017 Voluntary Support North Surrey. Privacy Policy. Registered Charity Incorporated Organisation Number 1141587