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Digital Fundraising

Digital fundraising is simply fundraising online using digital technology. Alongside traditional fundraising, digital techniques should now be part of your fundraising strategy.

90% of adults in the UK are internet users and 80% have a smartphone which they use to browse the internet. We spend an average of 24 hours per week online, using a mobile for phone calls is only considered important by 75% of smartphone users, compared to 92% who consider web browsing to be more important. This is an audience of 48 million people to whom you can tell the story of your organisation and ask for support.

These statistics should convince even the most sceptical and techno-phobic trustees that your organisation need a digital fundraising option. There a number of online channels you can use to fundraise:

  • Website – your website is a window to your organisation and should set out your cause and impact. The site should have a clear donate button and allow donors to easily and securely make donations.
  • Giving Platforms – depending on your website traffic and finances you can choose from a number of different options – have a look the options
  • Social Media – use your social media platforms to promote your organisation, tell stories of your beneficiaries and ask for donations. Facebook and Instagram now allow donations to be made directly to UK charities without fees.
  • Donate As You Spend – There are a number of different schemes – Amazon Smile and Give As You Live are just 2 ways for your supporters to raise funds for your charity through everyday online shopping

On Monday 21st October, I’ll be running a free Digital Fundraising workshop in Camberley – open to voluntary organisations, covering the subject in greater detail and offering ideas and information on adding digital to your fundraising strategy.

training

Training for Charities and Voluntary Organisations in Surrey

Learn new skills to improve your charity knowledge this autumn at training and workshop events covering a wide range of subjects:

  • Working with your Trustees – As a chair a big responsibility is finding and managing good trustees. It is not made easier by the fact most trustees are typically volunteers and have limited time and varied backgrounds. So why not come along to the launch of the working with trustees series where you can meet other chairs and learn good tips and tricks – Tuesday 24/9/19, 6pm-8pm, EC4V, London, £40 or free to AoC members, contact events@associationofchairs.org.uk
  • Trustees Duties and Responsibilities – Do you think your trustees understand their responsibilities or if you are a trustee are you confident with what is expected of you? During the seminar there will be a practical look at what it takes to be an effective trustee – 8/10/19, 4:30pm-6:30pm, Guildford Harbour Terrace GU1 3DA, Free, contact gordonreid@barlowrobbins.com, 01483464224
  • Recruiting Trustees – The focus of this trustee event is Recruiting Trustees. It will be an opportunity for the trustees of local nonprofits to share issues and successes and to hear about best practice in recruiting trustees https://voluntarysupport.org.uk/event/recruiting-trustees-event/
  • Grant and Trust Application Writing – One day free fundraising course for non profit organisations in Surrey concentrates on structuring and composing applications for grants and trusts (national and local) https://voluntarysupport.org.uk/event/application-writing-for-grants-and-trusts/
  • Social Media and Website Training – One day free social media and web training workshop for not for profit organisations in Surrey led by colleagues at Surrey County Council https://voluntarysupport.org.uk/event/website-and-social-media-workshop/
  • Volunteering and the Law – This workshop will provide an opportunity to learn about or refresh your knowledge on volunteering and the law. It is designed as an overview of the current legislation relating to volunteers https://voluntarysupport.org.uk/event/volunteering-and-the-law/
  • Digital Fundraising – One day free fundraising course for non profit organisations concentrates on the increasing importance of using digital in all it’s forms to raise funds for your charity https://voluntarysupport.org.uk/event/digital-fundraising-training/
  • Successful Volunteer Management – One day free course covering the basics for developing a successful volunteer programme, including interaction and practical activities to allow participants to practice the skills needed to manage volunteers https://voluntarysupport.org.uk/event/successful-volunteer-management/

Sign up using the hyperlinks or contact details and we look forward to seeing you there!

new skills

New Term – New Tricks

NCVO announced this week that 36% of voluntary sector employers believe their staff are missing digital skills. This skills gap is a serious strategic weakness when we should be using technology to raise funds, increase cause awareness and reduce costs by working more efficiently.

There are 5 main digital skills identified as essential for organisations to participate in and contribute to the digital world:

  • communication
  • handling information and content
  • transacting
  • problem solving
  • being safe and legal online

Lloyds Bank Charity Digital Index found that 48% of charities do not have all five digital skills and ‘problem solving’ is the area with the greatest gap. Only 64% of charities are using digital tools and online resources to solve problems, online feedback to improve services, and analytics to optimise websites performance.

To improve your skills we have 2 events in October. On 2/10/19, in the lecture theatre above Weybridge Library, colleagues from Surrey County Council are offering a social media and website workshop with sessions covering:

  • Social Media and Marketing – How should I use Twitter, Facebook, YouTube and everything else?
  • Running a website – Where do I start, what should I think about
  • Web/Content writing – Why should I write differently online?
  • Our website is live, what now?
  • How do I measure who is visiting my website? What do they look at? What do they like or dislike? When should I make changes?

There will be an open panel discussion with all presenters for submitted questions or questions from the floor. Tickets available on Eventbrite.

I’ll be running a Digital Fundraising course on the 22nd October, a free one day course for non profit organisations concentrating on the increasing importance of using digital in all it’s forms to raise funds for your charity. I’m also available one to one for any digital or social media enquiries you have – if I don’t know the answer I’ll find out! Email me at suzie@voluntarysupport.org.uk

There is some good news – although there is still room for improvement, the resourcefulness of UK charity sector seems to paying off with the digital capability of UK charities has almost doubled since 2014!

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