When did you last pick up your mobile phone?
When did you last use your phone to pay for something?
84% of the UK now own a smartphone - putting the internet in their pocket. On average people spend 2 hours and 34 minutes online on their smartphones every day. People can browse the internet, shop, view social media and download apps that allow them to do endless tasks.
It's not new, but the text-to-give process might be the answer for those charities looking for a safe, hygienic giving method that follows social distancing rules. It's a good option for donors too because it's quick, they use their own phones and they don't need to enter credit card information. Charities set up custom keywords preset to a specific donation amount and accept donations in a few quick steps.
£50 million was given in text donations in 2019, making it a serious fundraising contender as more and more people become comfortable using their phones to make payments.