General publicity and Social Media

Purpose:

To enhance the public profile of the organisation by the publicising and reporting of activities, concerts and events in media such as local news media, online and social media, event listings etc to raise awareness of the organisation, attract new members and generate audience and ticket sales for concerts and performances.

Main activities:

using a consistent brand voice when communicating. : Using concise, attention-grabbing copy including timely commentary, that speaks to our audience create and submit engaging content for publication in monthly local news media create and post engaging content on social media (Facebook) create and submit event details on multiple event listing sites

Outputs:

1) a monthly article, c300-400 words, with image, sent to the local home-delivered news media. Topics could include general profile raising, a topical subject related to the choir e.g. the health benefits of singing, concert publicity (three formal concerts per annum, plus c4-5 community singing events)

2) weekly posts on social media, on similar topics as the local news media

3) six weeks before a formal concert, social media posts, submit event details on multiple event listing site and then weekly running up to the concert, and a post-concert post.

Time required (depending on how quickly the successful applicant creates content)

Generally 4-5 hours a month which can be done in your time frame.

What skills do I need?

creative copywriting, compelling content creation, clear communication style,  creativity to identify ways in which to communicate our story, whether delivering concert publicity, general PR or harnessing topical information efficient project management time-management to meet varying copy deadlines (mainly local news media)

Fully competent and familiar with Office applications and social media platforms.